Privacy policy

TidyPup Privacy Policy

Last Updated: February 2026

This Privacy Policy for TidyPup (“TidyPup”, “we”, “us”, or “our”), a brand under 99 Brands Incorporated (a Wyoming-registered company at 1309 Coffeen Avenue STE 1200, Sheridan, Wyoming 82801, USA), describes how and why we collect, store, use, and/or share (“process”) your personal information when you use our website and online store (the “Services”).

By using the Services, you agree to the practices described in this Privacy Policy and the 99 Brands Incorporated master Privacy Policy.

1. What this policy covers
Visiting or interacting with our websites and online stores, including product pages, checkout, and account areas.
Purchasing our products, contacting customer support, or participating in marketing programs (e.g. email, SMS, loyalty, referrals).
Interacting with our ads, social media pages, and other digital touchpoints that link to this Privacy Policy.

This Policy supplements, and should be read together with, the 99 Brands Incorporated master Privacy Policy.

2. Personal information we collect

2.1 Information you provide
Depending on how you interact with us, you may provide:

Contact information: name, email address, billing and shipping address, phone number.
Account information: username, password, communication and marketing preferences.
Order and transaction details: products purchased, payment method (tokenized card or payment provider reference), order history, refunds and returns information.
Communications: messages to customer support, survey responses, product reviews, and other interactions with our team.

2.2 Information collected automatically
When you use the Services, we automatically collect certain information:

Device and usage data: IP address, device identifiers, browser type, operating system, referring URLs, pages viewed, links clicked, time spent, and other interaction data.
Cookies and similar technologies: cookies, pixels, tags, and SDKs used for core site functionality, analytics, and marketing.

2.3 Information from third parties
We receive personal information from third parties, such as:

Payment processors: Stripe, PayPal, Klarna, Shopify Payments and similar providers.
Ecommerce and infrastructure: Shopify, hosting providers (e.g. AWS).
Analytics and marketing: Google Analytics, Klaviyo, Meta, TikTok, Pinterest, Snapchat, Outbrain, Taboola, AppLovin and similar partners.
99 Brands Incorporated group entities and affiliates.

We collect only personal data that is necessary and relevant for the purposes described.

3. How and why we use your information

3.1 Primary purposes
Provide and operate the Services: process orders, ship products, manage returns and refunds.
Communicate with you: order confirmations, shipping updates, customer support.
Personalize your experience: show relevant products and content.
Improve and secure our Services: analytics, fraud prevention, security.
Comply with legal obligations.

3.2 Marketing
With your consent where required, we may send marketing communications and personalize advertising.

You can opt out at any time (see Section 8).

4. Legal bases for processing
Where required (e.g. GDPR), we rely on:

Contractual necessity
Legal obligations
Legitimate interests
Consent

5. How we share your information
We do not sell your personal information.

We may share it with:

Service providers (Shopify, hosting, logistics, customer support)
Payment processors (Stripe, PayPal, Klarna)
Analytics and marketing partners (Google, Meta, TikTok, etc.)
99 Brands Incorporated group entities

All third parties are required to handle your data securely and in accordance with applicable laws.

6. International transfers
Your data may be processed outside your country, including in the United States.

We implement appropriate safeguards where required.

7. Data retention and security
We retain data only as long as necessary:

Transaction data: up to 7 years
Analytics/marketing data: up to 24 months

We use appropriate technical and organizational measures to protect your data.

8. Your rights and choices

8.1 Your rights
You may request access, correction, or deletion of your data.

Contact us to exercise your rights.

8.2 Marketing opt-out
You can opt out anytime by:

Clicking “unsubscribe” in emails
Replying “STOP” to messages
Contacting us directly

9. Cookies and tracking technologies
We use cookies to:

Enable site functionality
Analyze performance
Personalize ads and content

You can manage cookies in your browser settings.

10. Children’s privacy
Our Services are not intended for individuals under 18.

We do not knowingly collect data from children.

11. Contact and complaints
If you have questions or want to exercise your rights, contact:

Email: info@tidypup.co

Address:
99 Brands Incorporated
1309 Coffeen Avenue STE 1200
Sheridan, Wyoming 82801
USA

You may also contact your local data protection authority if applicable.

12. Changes to this Privacy Policy
We may update this Privacy Policy at any time.

Continued use of the Services means you accept the updated Policy.